Why pixel logo’s suck. A short film for your clients
Posted by Marco on May 9, 2009 in
AI
We know pixel logo’s suck, that’s why real designers use Illustrator to create logo’s. Unfortunately most of their clients haven’t got a clue. They think vector based logo’s suck ‘cause Microsoft Word or PowerPoint can’t import those. That’s why most of us provide clients with high res JPEG’s or PNG’s. And that’s exactly what they send out to other designer’s asking for logo’s. I can’t recall how many times I had to explain the difference in order to get a client to send out a request to receive the real logo and not the JPEG. Now you don’t have to any more. Just send them this link to a short film by the Logo Factory explaining exactly why pixel-based logo’s are inferior to vector-based. It’s the ultimate answer. (Video after the ‘Read More’).
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